Self-Paced
& Step-by-Step
Online Course, Exercises and Video Tutorials for YOU to Build Your Dream Brand.
You’ve Got the Vision.
Now Let’s Make it Look Like It.
You're ready to step into your purpose, share your message, and build something meaningful online - but your brand still feels DIY (and not in the cool, on-purpose way).
BrandCAMP is your creative sanctuary to get clear on your message, design a visual identity that feels like you, and build a brand you’re proud to show the world.
No more guesswork. No more branding envy. Just a grounded, guided process that helps you look pro before you’re “ready.”
What you'll walk away with
A clear, aligned message: Customer Avatar, Promise, and Mission Statement
A polished visual brand:
Logo, colours, fonts, and graphics
A brand style guide:
to keep everything cohesive
Confidence using Canva:
to create your own marketing materials
Who is this for?
Entrepreneurs, creatives, and coaches launching or refining an online venture
Perhaps you feel you've outgrown your brand and you need to step it up a notch and attract a different type of customer? You’ve been in business for a few years now and you’ve worked out what you enjoy doing and what you really don’t enjoy. You’ve honed in on your niche more and have changed and tweaked your offerings to better suit that niche. You’ve also decided that your ideal customer is a certain type of person, a higher-level client perhaps and you feel like your brand isn’t helping you position yourself at that higher-level to attract these preferred clients.
You’ve Changed, time for a professional brand without the $$$ designer fees
Your service or offering may have changed so significantly compared to when you started that the name of your business doesn’t make sense now with the new direction you’re taking. Not only your business name, but your logo, your tagline, your mission statement, your promise statement - it’s all out of whack.
Sweeping changes in direction like this go hand in hand with a rebrand. You just can’t have one without the other and not cause total confusion in the marketplace. You need your existing customers to know how and what has changed as well as attract a new crowd.
A bootstrapping start up who is 'doing it yourself'
You’ve worked out what you’re offering is and how you'll be helping heal the world, it’s your life’s purpose, your soul’s purpose, it’s integrally important to you on a deep level and your brand absolutely must reflect this!
This is my favourite reason for anyone to want a new brand and going through the co-creation process with them brings me so much joy! You've done the soul searching and the digging and you have clarity about your brand already. All you need is to express it visually through all the brand elements and also verbally through their brand’s values and messaging.
You're tired of winging it or stuck in Canva chaos and you're not Vibing Your Tribe
If your brand’s key elements such as colour palette, imagery, logo, fonts and photography aren’t lighting you up, then they’re sure as hell not going to be lighting up your market.
If you have just a few elements that don’t quite sit right with you, then perhaps some brand refinement is all you need to spice up your love affair with your brand!
However your brand isn’t solely about how you ‘look’, it’s not all about your style, your logo, your colours and your imagery - it’s also about your messaging. Are you on point with your Mission and Promise to your ideal customer?
If you're purpose-led and ready to be seen, BrandCAMP is for you.
Why It Works
BrandCAMP blends structure with freedom.
You get a step-by-step framework but still have space to express your own unique vibe.
It’s built for action, not overwhelm. And you don’t need design experience - just a willingness to play and create.
You can move through it in a weekend or take your time. Either way, it’s yours for life.
How it's structured
Self-paced course:
Work through short, practical lessons in your own time
Creative Tasks:
Apply what you learn directly to your brand
Real outcomes:
Finish with a complete branding guide, logo and other brand elements
Optional 1-1 support:
Book a 3-hour "Get It Done" session anytime for $333 NZD
About Your Guide
As a seasoned entrepreneur who has transformed many businesses with strategic branding, Deb understands the power of a compelling brand in driving success. With a degree in design and over a decade of experience in helping change-makers like you elevate their brands plus a background in IT, she has both the creative flair and the ability to take away your tech overwhelm when it comes to bootstrapping your brand and online business.
With a passion for helping others achieve their dreams, Deb will guide you through the process of harnessing your inspiration and ideas, reminding you of your ideal customer, your transformational promise and your purposeful mission and then empowering you to confidently navigate Canva, learn new tricks and have heaps of fun playing and creating!
You will come away with a brand that you love or at the very least, the bones of a brand you will feel excited to finish and proud to share with the world.
Through BrandCAMP, you'll not only refine your brand but also unlock a world of possibilities.
Imagine having a brand that effortlessly communicates your mission and values, drawing in your ideal customers like a magnet. With our expert guidance, you'll craft a brand that stands out in a crowded marketplace, setting you apart as a leader in your industry. Your newfound clarity and confidence will propel your business forward, attracting more clients, opportunities, and success than ever before.
What we cover
in the course...
Branding Playbook Exercise
We'll revise your ideas, likes and dislikes captured with your intuitive responses to this exercise that will inform your brand name and logo.
Branding Playbook Exercise
We'll revise your ideas, likes and dislikes captured with your intuitive responses to this exercise that will inform your brand name and logo.
What’s in a name?
We look at the meaning behind words. What does the name of your brand invoke? We look at your Mission Statement and your Customer Avatar to seek alignment between them and your brand name. We also discuss personal banding vs. business brand name.
What’s in a name?
We look at the meaning behind words. What does the name of your brand invoke? We look at your Mission Statement and your Customer Avatar to seek alignment between them and your brand name. We also discuss personal banding vs. business brand name.
Talk about Taglines
Do you need one? What's the purpose of a tagline? We look at your Promise Statement and seek clarity from that.
Talk about Taglines
Do you need one? What's the purpose of a tagline? We look at your Promise Statement and seek clarity from that.
Designing your Logo
Deb will take you through the various types of logos to choose from and help you seek inspiration of where to start the design process. She uses examples and then you have ample time in breakout sessions to start your own design.
Designing your Logo
Deb will take you through the various types of logos to choose from and help you seek inspiration of where to start the design process. She uses examples and then you have all the time in the world to start your own design.
Brand Graphics & Photography
Deb will take you through thinking about what your brand's graphical style will be; simple (graphics), illustrative (artistic) or realistic (photography)? What symbols will you likely use in marketing material? You'll create your own unique collection.
We also look at your brandphotography style and filters and discuss the merits of a brand photo shoot and the types of photos to have.
Brand Graphics & Photography
Deb will take you through thinking about what your brand's graphical style will be; simple (graphics), illustrative (artistic) or realistic (photography)? What symbols will you likely use in marketing material? You'll create your own unique collection.
We also look at your brand photography style and filters and discuss the merits of a brand photo shoot and the types of photos to have.
Colour Palette
We'll cover the basics in colour psychology, look at the colour wheel and colour grouings before you all break out to create your brand colour palettes using some clever tricks in Canva to get you started.
Colour Palette
We'll cover the basics in colour psychology, look at the colour wheel and colour grouings before you all break out to create your brand colour palettes using some clever tricks in Canva to get you started.
Find your Fonts
We look at serif, sans serif and script fonts and font combinations. Learn about websafe fonts, paid vs free fonts and ensure we can use our fonts consistently across both web and print.
Find your Fonts
We look at serif, sans serif and script fonts and font combinations. Learn about websafe fonts, paid vs free fonts and ensure we can use our fonts consistently across both web and print.
Create Your Canva Brand Kit
We combine all the brand elements that you've created and show you how to set up your Brand Kit and also how to use it easily in your Canva designs to ensure a consistency with all your marketing.
Create Your Canva Brand Kit
We combine all the brand elements that you've created and show you how to set up your Brand Kit and also how to use it easily in your Canva designs to ensure a consistency with all your marketing.
Craft Your Brand Mood Board
We combine all your inspiring brand elements into a beautiful poster as well as a document that you can hand over to any social media marketer or virtual assistant as a guide.
Craft Your Brand Mood Board
We combine all your inspiring brand elements into a beautiful poster as well as a document that you can hand over to any social media marketer or virtual assistant as a guide.
Plus, you'll get access to these
USEFUL trainings & exercises to prepare you...
The Branding Playbook
This online playbook will get your creative juices flowing, capturing your ideas, likes and dislikes with your intuitive responses to questions that will help you describe your brand.
A Customer Avatar Exercise
This will help you hone in on who your ideal customer is so that your brand messaging will really resonate with them and attract them visually.
Introduction to Canva Basics
You will need to make yourself familiar with the basic essentials of Canva and create a Canva Pro account (you have a 30 day free trial)
Recordings of 2 brands designed
Deb will take you through some of the design process with past clients to give you an idea of the what you'll experience in the Live Workshop plus you'll learn some extra Canva tips.
The Branding Playbook
This online playbook will get your ideas, likes and dislikes captured with your intuitive responses that will help you describe your brand.
A Customer Avatar Exercise
This will help you hone in on who your ideal customer is so that your brand messaging will really speak to them and attract them visually.
Introduction to Canva Basics
You will need to make yourself familiar with the basic essentials of Canva and create a Canva Pro account (you have a 30 day free trial)
Recordings of 2 brands designed
Deb will take you through some parts of the design process with clients to give you an idea of the Done With You experience and you'll learn some tips.
What's involved and what do you need to be ready?
Here's all you need to know...
Canva Pro
(free trial)
We ask that you sign up to Canva Pro to fully benefit from this workshop. (There is a 30 Day Free Trial if you don't already have it).
Also, please familiarise yourself with the Canva Basics (tutorials are linked in the BrandCAMP course platform).
Branding Playbook
It is essential that you complete the Branding Playbook in advance and this is availabile to you when you enrol.
In fact, you can give that a try now - it's absolutely free and so much fun! 👇👇
Save over $$$$ with
If you were to engage us to work with you to create your brand it would cost around $2.5k.
(Branding designers can be between $2,000 - 10,000)
We understand the challenges you face and have created this offer to get the same results plus satisfaction of doing it yourself at a fraction of the cost.
Are you ready to transform your brand and elevate your business to new heights?
Get BrandCAMP now and embark on a journey to create a brand that truly resonates with your mission, purpose and ideal audience.
Today, you can secure your spot on
for a one-time investment of $297.
Optional Upgrade:
"Get It Done"
1:1 sessions
Additional $333 NZD (3 hours of hands-on support)
if you want personalised help along the way
If you'd like to unlock your ideas for your new brand and get your creative juices flowing before you commit to embarking on this transformative BrandCamp journey, then have a sneak peak and try our Branding Playbook!
FAQ's
Do I need to be techy or a designer?
Nope! BrandCAMP is designed for beginners. If you can use Canva and follow short videos, you’ll be sweet.
Can I book the Get It Done Session later?
Absolutely! You can book it anytime once you're inside the course or pre-purchase now.
If you're the kind of person who would like to be thrown a Lifeline and get personalised support in the brand building process, then this is for you!
Maybe it'll be tech help, or design advice, help with Canva or perhaps your messaging.
Between Zanda and Deb, we've got you covered. You can break the hours up or spend the whole 3 hours in one session.
How long will it take me to complete?
Some people complete it in a weekend, others take a few weeks. You can go at your own pace.
Do you offer refunds?
We’re confident you’ll get a lot out of BrandCAMP. If the course doesn’t work as described or isn’t fit for purpose, you're covered with our 30 Day Money Back Guarantee.
However since it's a digital product with instant access, we don't offer refunds if you simply change your mind.
What Others Say About Deb
Working with Deb has been a wonderful transformative experience for my business. Her expertise in creating a seamless course platform, designing a highly effective sales funnel, and crafting stunning email templates has elevated my brand. Deb's adaptability to my evolving needs made the process smooth and enjoyable.
She's not just a collaborator; she's a game-changer in digital product design!
Karen Creighton
Vitality Health
Deb has an incredible ability to capture the essence of a vision and evolutionize it, on not just a digital realm, but the physical also.
You can provide her the bones of a thing and she will give it life.
Forever grateful Deb for the mahi you do, on many levels. Thankyou.
Mauri Aroha nui.
Dana Lee
The Rebel Papillon
Deb did my Go to Girl website back in the early days of Go to Girl Ltd. It was great to have someone ask some key questions and help me to capture that in a digital presence that reflected who I am and how I could help people.
She was fun to work with plus I loved not having to figure out all the technical back end of website stuff myself!
Natalie Cutler-Welsh
Up Your Brave
Deb is super easy to collaborate with and doesn't push her ideas on you, but gently extracts your creative direction and suggests best possible options to get winning results.
I am very happy with my new brand which reflects my personality, style and business on point. I highly recommend Deb as a designer and am looking forward to working with her in the future on other systems and projects relating to my business.
Amanda Wright
Breathe Wright
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